The Halloween Brand Brief Challenge 2025
The Halloween Brand Brief Challenge 2025 has officially wrapped, and what a hauntingly brilliant ride it was! Designers from around the world brought their imagination, storytelling, and design skills to the table, transforming October into a month full of spooky inspiration and creative magic.
What started as a challenge centered around the playful candy brand Phantom Pops soon expanded to welcome any Halloween-inspired brand identity, giving participants more freedom and flexibility. And it paid off; we received 11 incredible submissions, each with its own unique spirit, concept, and visual style.
This year’s challenge wasn’t just about creating something spooky. It was about pushing creativity, refining presentation skills, and exploring how brand identity can capture emotion, character, and narrative, all within the wonderfully weird world of Halloween.
Winners Announcement
To celebrate the winners and give deeper value to the community, we hosted a live recorded critique call with Ben Burns and Stephanie Owens.
In the session, the judges:
-
Reviewed each winning project
-
Gave thoughtful design critique
-
Shared insights on branding, storytelling, and craft
-
Announced and awarded the prizes
The call is now publicly available for all designers to watch, whether you joined the challenge or not.
It’s a goldmine of creative insights and industry wisdom.
We’ve also published the full scoring sheet for all participants.
🎥 Watch the full replay on YouTube
🏆 Meet the Winners
After public voting and thorough judging by Ben Burns and Stephanie Owens from Maker Division, the winners of the Halloween Brand Brief Challenge 2025 are:
🥇 1st Prize — Skoje
A bold, minimal, nostalgic interpretation of Phantom Pops that resonated with kids, young adults, and judges alike.
🔗 See the full brand identity presentation: https://app.bravemark.co/skojie/phantompops
🥈 2nd Prize — Alex Seciu
Ghost Treats — a deliciously dark and witty boozy candy concept wrapped in storytelling and clever branding.
🔗 See the full brand presentation: https://app.bravemark.co/alexseciu/ghostthreats
🥈 2nd Prize — Karl McCarthy
A striking, character-rich take on Phantom Pops that brings energy, personality, and polish to the brand.
🔗 See the full brand identity presentation: https://app.bravemark.co/karlmccarthydesign/phantompops
🥉 3rd Prize — Joseph Kebede
A vibrant and flavorful Phantom Pops design brought to life through unique custom lettering, logotype, and unique wrapper design variations.
🔗 See the full brand identity presentation: https://app.bravemark.co/kebede/josephkebede
🧛 A Huge Thank You
Each winning project had its own voice — playful, eerie, nostalgic, or bold — but all showcased exceptional craft and creative thinking.
To everyone who submitted, voted, watched the reviews, or followed along — thank you.
The creativity, support, and community spirit made this challenge something truly special.
A massive thank-you also goes to Maker Division, whose collaboration, judging, and critique brought tremendous value to the entire experience.
🎨 What’s Next?
This challenge may be over, but more creative challenges will come.
If you’re not already on Bravemark, now’s the perfect time to join, share your work, and get ready for the next design challenge.
Until then…
Stay creative.
Stay spooky.
And keep building brands that move people, even if they scream a little. 👻✨
👻🎃🩸🧛♀️🍬🧟🦇🕸️🐺🧟♂️🎃🧙🧛♂️🎃🩸👻
